Now another news which is again hereingetrudelt from the USA!
namely there were now billboards, so the well-known for over 100 years, billboards, tested, subject to adapt to their respective passersby can. The adaptation is by using cameras mounted to be carried out, which can elicit such as gender, age (based on the facial features) and the like. In addition, the attention span of the billboard and measured to demonstrate at the end where the real (!) Target a specific poster advertising content.
Of course, there have been around day and the target audience research, but who in reality ultimately viewed the posters and how long and hard he looks, can be found good only through this method. "Good" because it does indeed also been kind of analysis, but these were based on a manual provision, ie that people have counted on the spot, who themselves when looking at how long a billboard.
Well, depending on which person to recognize the cameras in front of a billboard with a suitable poster is presented.
was tested this new concept in New York, clients and the company responsible was Quividi from Paris, a company that decorates itself with the slogan "art in progress".
Well, and what are the first concerns that arise in such a case always? Right! The legitimate question about the privacy of passers-by. These concerns were expressed by Quividi-founder and chief developer Paolo Prandoni, saying "Everything we do is completely anonymous." rejected.
And where a trend, since usually a flood of applications! Not only are the digitization of billboards has become fashionable. There are already trucks on the move with mobile billboards.
It will be interesting how the thing goes on and continue our discussion after the Big Brother effect of the adaptive billboards.
Source: Medianet
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