Haben wir es also geschafft - das erste EURO 2008-Wochenende und somit den Start in das Sportevent des Jahres.
Doch nicht nur wir als Zuschauer have done it, but the media is right up there. Above all, the advertising is a constant companion before, during and possibly after the European Championship.
announced the standard but last Tuesday that the euro hype not quite on the advertising industry passed. I have to ask but really: Pardon me?! Every other advertising cries out for football and European champions.
The newspaper based this assertion with the fact that at least those customers stay on the sidelines, having to do with football and the euro itself at all.
Somewhere understandable since the ORF its advertising rates for the period of the EM to astronomical 30 to 40% has increased. Well, after the ORF nunmal is the advertising medium for the EURO as such, remains the advertisers in the nation to pay no choice. Or not.
provides Nevertheless, a variety of competitive and non-competitive products every day a battle of the EURO-up advertisements.
I have for you my absolute favorites picked out: the Wiener Linien. Yes, it's is hard to believe, but this campaign can be found in glorious spotlight. unanimously declared itself in our public transport service that is best traveled with him to the European Championships and placarded, not just their own buses and waiting huts with foiled advertising, but may also addition, even sparkling, funny commercials, which - with the simple slogan - as if taken from everyday life "We are going to EM!" are provided.
I've been searching for completeness and to wish in advance before a magnificent EURO-time. Not only during games but also during the first half. Thanks be to the creative people in "our" advertising minds.
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Quelle:
Der Standard
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